The music video I have chosen to analyse is 'Teenage Dirtbag- Wheatus'. I have chosen this video as I feel it touches upon conventions of a pop/rock music video well due to the 'cheesy' aspects. The most on conventional things to feature in a music video would be: an artist lip sync, the soundtrack played, a narrative, different costume and set changes and the artist to feature in the video. However, all genre's have different conventions. For example, in a pop music video it is conventional to have a basic and clear story narrative which runs throughout the video for example, a love story. It is also conventional to have a performance of sing and dance. On the other hand, in a rock music video it is conventional for the band to appear with their instruments.
Here, we see the band appearing with their instruments and a clear narrative beginning of a love story. The first location we see is outside on a street and then in a school hall. Already there has been two set changes which is very conventional and draws in the audience.
Next, we see during the chorus performance from the rest of the cast in the music video dancing along to the beat of the music. This allows us to see the mood being created and the genre shown. We see the corridor's of the school busy and the main boy in the video being barged. This is conventional for a typical pop music video as there is always a lower status character after something!
Throught the video we see extreme close up's of the artist performing and lip syncing. This is very conventional as it allows us to connect with the singer and focus on what is being shown.
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