Survey example

This is an example of our survey we have created

We have created this survey to discover and find out what kind of things our target audience would like to see within a drum+bass video. We have done this by putting this Survey online within a drum+bass section to allow all drum+bass fans to fill out. This survey has been successful due to understanding what other people like and want to see within a video. We will take all advice on board. 

Survey analysis

Audience Research Survey

Conventions of a Drum and Bass music video

Analysis of a music video 3

Analysis of music video 2

Chase and Status- End credits

After viewing this video several times I came to the conclusion that it is very successfully conventional. This is due to: the artist appearing in the video; several location and costume changes; lip sync; slow motion; various camera angles and shots and finally quick cuts to the beat of the music.

Within the first 10 seconds of the music video we see the artist appearing in low key lighting falling from the sky in slow motion. Firstly, we can see that the artist is wearing grey; this may be symbolic of 'the end' as the colour grey is washed out and lifeless. The slow motion allows us to focus on what is happening. On the other hand, the falling in slow motion is in time with the music and fits in well.



As the artist starts to sing we clearly see that there is a birds eye view shot of his face. As an audience member we get to see his emotions and the lip syncing begin. As the beat comes in we see various quick cuts and short shot durations taking place which fit in with the beat of the music. As a viewer this is pleasing to watch and captures my eye as more than one thing is being presented. In comparison, we see low key lighting presented throughout this moment in time. This makes the scene feel dark and airy adding to the music mood.



As the artist is singing visual images are being shown which is related to the song. For example, he talks about violence and therefore we see a 'gang' fighting. This is done several times and creates a huge impact on the audience and makes us feel sorry for the artist (the character he is playing). Again in this scene we are presented with low key lighting which creates a dark feel to the music video in relation with the music which is dark and trippy.



During this next verse we have the same artist in the same costume with the same shot above. This is linking the verses together to create a more tidy and finished feel to the video. However, we still see different shots being presented and different set/costume changes for others. This creates something for the viewers to watch which is related. We hear a gun shot during this verse; as it is presented we see a house on fire and the windows smash in the same time of the gun shot. This makes a clear effect on the audience and makes them feel on edge which they can then relate to the music. The quick cuts and short shot durations are still shown which is effective.

Analysis of music video 1

Analysis of CD Advertisement Drum and bass

Analysis of CD cover Drum and Bass

Analysis of record label Hospital Records

Hospital Records

Hospital records is an independent record label based in South London found in 1996, they started in 1996  and have now grown to become one of the most well known labels within UK drum and bass music sector. 

In December 2011, Hospital Records won the Best Label title at the 2011 Drum and Bass Arena Awards

Record label analysis of Playaz

Playaz

RealPlayaz are a drum & bass and jungle record label founded and operated by DJ Hype and Pascal. Originally called TruePlayaz, the label was relaunched as its current name in 2006.

The record label also releases tracks and EP's from a number of their sub-labels, such as Frontline Recordings.

RealPlayaz are one of the top drum & bass record labels and therefore have some of the leading producers signed to them. Their successes include DJ Hazard, Heist, Sub Zero, Pascal, Original Sin and many more.

Record label analysis of Ram Records

Ram Records

Ram Records  are a Drum+Bass record label found in 1992 by Andy C with the help of close friend Ant Mil. They are now based in London and Essex. Since the company have been found they have become very successful and in a records awards the votes range between 30,000 and 100,000. They have signed artists such as  Chase & Status, DJ Fresh, Kano and Sub Focus. At many drum and bass awards they have won best label on many occasions. 

Theory 2-Carol Vernallis

Theory 1- Andrew Goodwin

Illustration
Here in Ne-yo's video 'Closer' we can clearly see that the lyrics relate to what is being shown to us on screen. The cuts are on beat and the artist is presented throughout the video dancing and lip-syncing.



Amplification
Here in Macklemore's video of 'Thrft shop' we can also see clearly that the cuts are on and also off the beat. This highlights certain features throughout the video. The image we are shown help us to understand the meaning of the song. The artist is also featuring in the video playing the role of the man he is talking about.



Disjuncture
After watching this video I got a clear understanding that the cuts are off the beat of the song most of the time. What we are being shown on screen has nothing to do with the lyrics. For example, bottles being placed in between the singers legs and another singer dressed up as a space man!

Low budget analysis 1+2

Analysing other low budget music videos has helped me to think creatively about what to include when creating mine. I have gathered ideas and got a better knowledge of what looks effective although simple.

Rock video analysis 2

Analysis of a Rock video 1

Analysis of a Pop Video 2

Analysis of a Rock video 3

The music video I have chosen to analyse is 'Teenage Dirtbag- Wheatus'. I have chosen this video as I feel it touches upon conventions of a pop/rock music video well due to the 'cheesy' aspects. The most on conventional things to feature in a music video would be: an artist lip sync, the soundtrack played, a narrative, different costume and set changes and the artist to feature in the video. However, all genre's have different conventions. For example, in a pop music video it is conventional to have a basic and clear story narrative which runs throughout the video for example, a love story. It is also conventional to have a performance of sing and dance. On the other hand, in a rock music video it is conventional for the band to appear with their instruments.


Here, we see the band appearing with their instruments and a clear narrative beginning of a love story. The first location we see is outside on a street and then in a school hall. Already there has been two set changes which is very conventional and draws in the audience.
Next, we see during the chorus performance from the rest of the cast in the music video dancing along to the beat of the music. This allows us to see the mood being created and the genre shown. We see the corridor's of the school busy and the main boy in the video being barged. This is conventional for a typical pop music video as there is always a lower status character after something!



Throught the video we see extreme close up's of the artist performing and lip syncing. This is very conventional as it allows us to connect with the singer and focus on what is being shown.