Analysis of music video 2

Chase and Status- End credits

After viewing this video several times I came to the conclusion that it is very successfully conventional. This is due to: the artist appearing in the video; several location and costume changes; lip sync; slow motion; various camera angles and shots and finally quick cuts to the beat of the music.

Within the first 10 seconds of the music video we see the artist appearing in low key lighting falling from the sky in slow motion. Firstly, we can see that the artist is wearing grey; this may be symbolic of 'the end' as the colour grey is washed out and lifeless. The slow motion allows us to focus on what is happening. On the other hand, the falling in slow motion is in time with the music and fits in well.



As the artist starts to sing we clearly see that there is a birds eye view shot of his face. As an audience member we get to see his emotions and the lip syncing begin. As the beat comes in we see various quick cuts and short shot durations taking place which fit in with the beat of the music. As a viewer this is pleasing to watch and captures my eye as more than one thing is being presented. In comparison, we see low key lighting presented throughout this moment in time. This makes the scene feel dark and airy adding to the music mood.



As the artist is singing visual images are being shown which is related to the song. For example, he talks about violence and therefore we see a 'gang' fighting. This is done several times and creates a huge impact on the audience and makes us feel sorry for the artist (the character he is playing). Again in this scene we are presented with low key lighting which creates a dark feel to the music video in relation with the music which is dark and trippy.



During this next verse we have the same artist in the same costume with the same shot above. This is linking the verses together to create a more tidy and finished feel to the video. However, we still see different shots being presented and different set/costume changes for others. This creates something for the viewers to watch which is related. We hear a gun shot during this verse; as it is presented we see a house on fire and the windows smash in the same time of the gun shot. This makes a clear effect on the audience and makes them feel on edge which they can then relate to the music. The quick cuts and short shot durations are still shown which is effective.